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Calling all Zazzlers! 

The world of print-on-demand (POD) is heating up, and Amazon's new "Amazon Custom" service is growing. While it might seem like a competitor at first glance and let's face it, it is! it can actually be a valuable tool for your Zazzle business. 

The Challenge: More Competition for Zazzle

Let's be honest, Amazon stepping into the customizable POD space means more competition for our custom product sales. They offer a wide variety of customizable items, from classic mugs and t-shirts to personalized office supplies and event items. This can make it trickier to get your Zazzle designs noticed, especially for generic products or popular occasions. 

Customers love the features and guarantees Amazon offers, not to mention the speedy delivery so having them as a competitor is NOT good news! But they are here and here to stay so we have to roll with the punches on this one and work around it.

The Opportunity: A Treasure Trove of Trends and Pricing Insights

However, looking on the bright side Amazon Custom can also be a goldmine of information for savvy Zazzle creators. Those of you who took my Ninja Niche course already know this!

Here's how to turn it to your advantage:

Trend Spotting: See what kind of products and designs are selling well on Amazon Custom. This can give you valuable clues about what's currently popular with customers. Use this knowledge to inform your design choices and cater your Zazzle store to trending themes.

Pricing Benchmarking: Compare pricing between similar products on Amazon Custom and Zazzle. This will help you ensure your Zazzle creations are competitively priced without sacrificing your profit margins.

Staying Ahead as a Zazzler:

Here are some key strategies to stay competitive in the face of Amazon Custom:

Double Down on Niche Markets:

Don't try to compete head-on with generic products. Focus on creating unique designs for specific niches or customer groups that might be underserved by Amazon's offerings.

Highlight Zazzle's Strengths: Play to Zazzle's advantages! Zazzle might offer a wider product variety, more design customization options, or a more personalized shopping experience. You can play on this via cover images and videos. Showcase your reviews and emphasise Zazzle's money back guarantee. Mention Zazzle Black for FREE shipping!

By staying informed about trends, using Amazon Custom for insights, and playing to Zazzle's strengths, you can continue to thrive as a Zazzle creator in this evolving landscape. It will take more work but that's one thing we are now very familiar with, right Zazzlers? It all takes more work! This is never going to be a 'get rich quick' scheme.

So, keep creating, keep innovating, and keep those creative juices flowing!

Discuss ideas and concern in comments.