Hey Zazzlepreneurs!

While I haven’t yet taken any steps to use TikTok as part of my promotional efforts (though that's something I'm considering), I’m excited to share how this dynamic platform can be a game-changer for your Zazzle business.

According to Nieman Lab, nearly 40% of Gen Z prefers TikTok and Instagram for search over Google. 

That’s a massive audience we Zazzlers can’t afford to ignore! And with Google incorporating more videos, including TikTok posts, into its search results, it’s clear that TikTok is the future of discovery.

How to Use TikTok to Boost Your Zazzle Sales

1. Create Engaging Content

Showcase Your Products:

Don’t just show off your designs, show how they look in real life. Use your products in fun and creative ways.

Behind-the-Scenes:

Give your audience a peek into your creative process. Show them how you come up with your designs, or share time-lapses of you creating products.


Customer Testimonials:

Nothing speaks louder than happy customers. Feature their reviews or photos using your products.

.
2. Optimize Your TikTok Videos

Video Length:

Keep it short and sweet. TikTok’s algorithm favors shorter videos, so aim for 15-30 seconds.

Video Size:

TikTok’s recommended video size is 1080 x 1920 pixels.
Sound:

Use catchy music or trending sounds to increase engagement. You can also add your own voice-over for a personal touch. I personally prefer videos without sound!!

Hashtags:

Use relevant hashtags to help your video reach a wider audience.

Captions:

Add captions to your videos to make them accessible to everyone, even when the sound is off.

3. Build a Community

Engage with Your Audience:

Respond to comments and messages. Show your audience that you care about their opinions.

Collaborate with Others:

Partner with other creators in your niche for cross-promotion.

Run Contests and Giveaways:

Encourage user-generated content and build excitement around your brand.

4. Drive Traffic to Your Zazzle Store

Include Your Zazzle Link:

.

Add your Zazzle store link in your bio or in the video description.

Use Call-to-Actions:

.

Encourage viewers to visit your store by using clear and compelling calls-to-action.

Track Your Results:

.

Use TikTok analytics to see which videos are performing best and adjust your strategy accordingly.

Consistency here is key. Post regularly, experiment with different content formats, and don’t be afraid to have fun!

TikTok is a platform for creativity, so let your personality shine through.

Bonus Tips:

. 

• Tap into the TikTok Pulse: Stay ahead of the curve by monitoring trending content and audience behavior.
• Unlock Hidden Gems: Utilize TikTok's keyword research tool to identify popular subjects relevant to your designs.
• Create Content That Converts: When you spot a trend that aligns with your business, jump on it! Produce engaging content that showcases your products in a fresh, exciting way.

By following these steps, you’ll be well on your way to harnessing the power of TikTok for your Zazzle business. So what are you waiting for?

Start creating!

Let me know if you have any experiences to share re TIKTOK for Zazzle Videos.

Leahg
Zazzle Print-on-Demand Mentor